[외국계 기업] (Senior) Marketing Manager (회사위치 중랑구)
Role Purpose:Own the marketing strategy and performance for assigned events in Korea, while enabling outbound sales teams to drive participation in overseas event...
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Tasks
Role Purpose:
Own the marketing strategy and performance for assigned events in Korea, while enabling outbound sales teams to drive participation in overseas events through targeted marketing support and lead generation.
Key Responsibilities:
1. Marketing Strategy & Planning
Develop full-funnel marketing strategies across multiple events (launch, growth, mature)
Define target audience segments, value propositions, and channel mix
Use primary research (e.g. customer feedback, exhibitor input, on-site insights) and secondary research (industry data, market trends, competitor analysis), alongside campaign analytics, to inform strategy and planning
Align marketing plans with event P&L goals (visitor quality, revenue impact)
Develop targeted marketing plans to support outbound sales teams promoting overseas events
2. Campaign Management & Execution
Lead integrated campaigns across digital (search, social, programmatic), CRM (email, SMS/WhatsApp where relevant), media partnerships, and PR
Oversee content development (agenda highlights, exhibitor storytelling, industry narratives)
Ensure strong pre-event momentum and on-site traffic conversion
Support outbound sales through localized campaigns, lead generation, and prospect nurturing
An understanding of the latest digital marketing trends and technologies, with the ability to execute campaigns leveraging these advancements.
3. Performance & Optimization
Own KPIs: pre-registration, show-up rate, cost per registration, audience quality
Track and improve marketing contribution to outbound sales pipeline (lead volume, quality, conversion)
Monitor campaign performance and optimize in real time
Drive post-event and post-campaign analysis to improve future cycles
The ability to effectively manage marketing budgets and optimise ROI.
4. Data Collection & Martech Utilization
Define and manage data collection strategy across the full marketing funnel (registration forms, campaign tracking, on-site data capture)
Ensure effective use of available tools (marketing automation, registration systems, analytics platforms) to capture, structure, and activate data
📋 상세내용
Tasks
Role Purpose:
Own the marketing strategy and performance for assigned events in Korea, while enabling outbound sales teams to drive participation in overseas events through targeted marketing support and lead generation.
Key Responsibilities:
1. Marketing Strategy & Planning
Develop full-funnel marketing strategies across multiple events (launch, growth, mature)
Define target audience segments, value propositions, and channel mix
Use primary research (e.g. customer feedback, exhibitor input, on-site insights) and secondary research (industry data, market trends, competitor analysis), alongside campaign analytics, to inform strategy and planning
Align marketing plans with event P&L goals (visitor quality, revenue impact)
Develop targeted marketing plans to support outbound sales teams promoting overseas events
2. Campaign Management & Execution
Lead integrated campaigns across digital (search, social, programmatic), CRM (email, SMS/WhatsApp where relevant), media partnerships, and PR
Oversee content development (agenda highlights, exhibitor storytelling, industry narratives)
Ensure strong pre-event momentum and on-site traffic conversion
Support outbound sales through localized campaigns, lead generation, and prospect nurturing
An understanding of the latest digital marketing trends and technologies, with the ability to execute campaigns leveraging these advancements.
3. Performance & Optimization
Own KPIs: pre-registration, show-up rate, cost per registration, audience quality
Track and improve marketing contribution to outbound sales pipeline (lead volume, quality, conversion)
Monitor campaign performance and optimize in real time
Drive post-event and post-campaign analysis to improve future cycles
The ability to effectively manage marketing budgets and optimise ROI.
4. Data Collection & Martech Utilization
Define and manage data collection strategy across the full marketing funnel (registration forms, campaign tracking, on-site data capture)
Ensure effective use of available tools (marketing automation, registration systems, analytics platforms) to capture, structure, and activate data