Job Purpose Support the Brand Manager in driving growth of Dulcolax and Allegra in Korea through execution of integrated marketing campaigns, strong consumer insight d...

Tasks
Job Purpose
Key
Accountabilities
Marketing Execution
Execute integrated marketing campaigns (digital, media, PR, activation)
Manage agencies and ensure timely delivery of assets
Support media planning and campaign performance tracking
Performance & Insights
Track brand performance (sales, market share, media KPIs)
Work with CMI to translate consumer and shopper insights into actionable plans
Monitor competition and propose optimization actions
Utilize data to derive insights and support decision-making
Cross-functional Coordination
Collaborate with Sales, Trade Marketing, Medical, RA, SCM, and other stakeholders
Support new product launches and key project execution
Ensure alignment with regional and global teams
Digital & Media
Manage digital marketing initiatives and media performance
Monitor key KPIs (e.g. VTR, CPV, ROI) and optimize campaign effectiveness