[리테일/마케팅] Brand Manager
A global consumer products company is looking for a Brand Manager. The chosen candidate will be in charge of leading brand strategy and execution using consumer insights and global alignment to dri...
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Tasks
A global consumer products company is looking for a Brand Manager. The chosen candidate will be in charge of leading brand strategy and execution using consumer insights and global alignment to drive localised marketing initiatives.
Deeply understand the Korean consumer, the Korean home, and the Korean market
Be involved and embedded in consumer insights and research studies to inform consumer messaging
Develop a consumer communications strategy for the company brand in the South Korean market and then execute it, including media planning and buying, consumer promotions, public relations, and digital/social
Define local creative asset needs and then work with the Global creative department to develop them on time
Work closely with the global marketing departments (US, and APAC) to leverage best practices and global strategies, while also ensuring appropriate localisation is done for the Korean market
Develop and execute an integrated brand activation strategy for consumers and on/offline retailers in close partnership with all key cross-functional partners
Provide overall marketing support to trade marketing and sales teams
Work closely with the South Korean distributor to ensure marketing and sales strategies are aligned, especially on asset needs for trade marketing and in-store displays
Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance with company objectives and optimise spending for effective utilisation of the investments
Drive execution of marketing strategies for the responsible portfolio to meet P&L and market share goals
Support in delivering the Annual Business Plan that helps the business establish clear strategies and growth plans
Support overall brand category expansion from new products and GTM
Oversee 3rd party agency relationship and work closely with them to strategically maximise their performance to drive consistent business results
About the Company:
A global company that designs and develops consumer products for the home. It focuses on creating innovative and practical solutions that aim to improve everyday living.
Keywords:
브랜드 관리, 마케팅, 소비재, 전자제품, 글로벌
Requirements
Bachelor’s degree or equivalent
More than 5 years of experience in Brand Marketing (home electronic appliances and FMCG is preferred)
Strong knowledge for on/offline, brand marketing and media management
Analytical skills and marketing executional fundamentals
Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional
📋 상세내용
Tasks
A global consumer products company is looking for a Brand Manager. The chosen candidate will be in charge of leading brand strategy and execution using consumer insights and global alignment to drive localised marketing initiatives.
Deeply understand the Korean consumer, the Korean home, and the Korean market
Be involved and embedded in consumer insights and research studies to inform consumer messaging
Develop a consumer communications strategy for the company brand in the South Korean market and then execute it, including media planning and buying, consumer promotions, public relations, and digital/social
Define local creative asset needs and then work with the Global creative department to develop them on time
Work closely with the global marketing departments (US, and APAC) to leverage best practices and global strategies, while also ensuring appropriate localisation is done for the Korean market
Develop and execute an integrated brand activation strategy for consumers and on/offline retailers in close partnership with all key cross-functional partners
Provide overall marketing support to trade marketing and sales teams
Work closely with the South Korean distributor to ensure marketing and sales strategies are aligned, especially on asset needs for trade marketing and in-store displays
Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance with company objectives and optimise spending for effective utilisation of the investments
Drive execution of marketing strategies for the responsible portfolio to meet P&L and market share goals
Support in delivering the Annual Business Plan that helps the business establish clear strategies and growth plans
Support overall brand category expansion from new products and GTM
Oversee 3rd party agency relationship and work closely with them to strategically maximise their performance to drive consistent business results
About the Company:
A global company that designs and develops consumer products for the home. It focuses on creating innovative and practical solutions that aim to improve everyday living.
Keywords:
브랜드 관리, 마케팅, 소비재, 전자제품, 글로벌
Requirements
Bachelor’s degree or equivalent
More than 5 years of experience in Brand Marketing (home electronic appliances and FMCG is preferred)
Strong knowledge for on/offline, brand marketing and media management
Analytical skills and marketing executional fundamentals
Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional